FAQ
Do I need to provide my own design, or do you create it?
We handle the design for you! Simply provide your logo, photos (if desired), contact information, and your message or offer. Our design team will create a professional ad that represents your business well. If you already have finished artwork, we can use that too.
Can I see my ad before it goes out?
Absolutely! We'll send you a proof of your ad design for approval before printing to ensure you're completely satisfied.
What size is my ad space?
Each business receives an equal-sized advertising space on our 9x12 inch postcard. Your ad will be professionally designed to maximize impact within this space. Additional premium sizes are available for businesses wanting more prominent placement.
When will my mailer be delivered?
Mailers are sent out once per month. The delivery typically occurs during the middle of the month, and households receive them over a 3-5 day period. We'll provide you with specific delivery dates when you sign up.
What's the deadline to reserve a spot?
To be included in the next month's mailer, you'll need to reserve your spot and provide your business information by the 25th of the current month. This gives us time to design, print, and deliver on schedule.
Do I have to commit to multiple months?
No long-term contracts required! You can advertise for just one month to test the waters, or commit to multiple months for consistent exposure. Many businesses see better results with repeated mailings as brand recognition builds.
What types of businesses work best with direct mail?
Direct mail works great for local service businesses like home services (HVAC, plumbing, landscaping), restaurants, salons, fitness centers, retail stores, real estate agents, auto services, and healthcare providers. If you serve local customers and want to reach homeowners, direct mail is effective.
How is this different from online advertising?
Unlike digital ads that can be scrolled past or blocked, physical mail gets into people's hands. Studies show that direct mail has a higher engagement rate and longer shelf life than digital ads. Plus, you're reaching households that may not be active on social media or online platforms. At just $0.06 per household, it's one of the most cost-effective ways to reach local customers.
What kind of response rate can I expect?
Direct mail typically generates a 1-5% response rate, though this varies by industry, offer, and call-to-action. With 10,000 households receiving your message, even a 1% response means 100 potential customers seeing your offer and taking action.
Can I include a special offer or coupon in my ad?
Absolutely! We highly encourage including a special offer, discount, or call-to-action in your ad. Offers with clear value propositions tend to generate the best response rates. We can also include QR codes that link directly to your website, online menu, booking page, or special landing page for easy customer access.
How do I track results from my mailer?
We recommend using unique tracking methods such as: a special promo code (e.g., "MAILER10" for 10% off), a dedicated phone number or extension, a specific landing page URL, or simply asking customers "How did you hear about us?"
Are there any restrictions on what I can advertise?
We follow USPS guidelines and maintain professional standards. We don't accept ads for illegal services, adult content, or anything that could be considered offensive or misleading. Standard business services and offers are all welcome.
How quickly can I get started?
Once you reserve your spot and provide your business information, we can typically have your ad designed within 3-5 business days. As long as you meet the monthly deadline (25th of the month), you'll be included in the next mailing.
How do I reserve my spot?
It's easy! Contact us at Phone: 423-646-0564, Email: anthony@communitydirectmailers.com, or Website: www.communitydirectmailers.com. We'll walk you through the simple process and answer any additional questions you may have. Spots fill up quickly since we only have 16 available per month!